My Work
Retail, gaming, sports entertainment, and B2B software. Different industries, but the job was the same. Figure out what is actually wrong, pick a direction, and defend it with something other than taste. Each product design case study covers my role, the calls I made, and what they moved.
Columbus, Ohio
01 / PrizePicks
2024 / 2025
Daily fantasy had always been played alone. Profiles, a live feed and a one-tap copy flow gave people a reason to come back, and week-over-week retention rose 15%.
View case study02 / DSW Inc.
2015 / 2017
We were a design team of two. I did the visual design on the rebuild and designed the native iOS app, which shipped five months after leadership asked for one.
View case study03 / efuse
2020 / 2023
Sign-in is the only screen every user has to get through, and there were three of them. I redesigned login and account management so one set of credentials worked across every product.
View case study04 / erena
2020 / 2023
I ran the research and rebuilt the information architecture, so the distance between showing up and entering an event got short enough that people actually covered it.
View case study05 / esports.gg
2020 / 2023
The site made money when people stayed. I led the redesign of the homepage, article experience and navigation, and time on site doubled.
View case study06 / sidekick
2021 / 2023
I led the redesign of the app, working with streamers in Discord to find the fight we could actually win.
View case study
